ShopTV’s “Big Game Store” now shoppable through the television and other connected devices
Store launches with curated products from teams and commercials
SAN FRANCISCO–(BUSINESS WIRE)–Viewers of Sunday’s Big Game can turn on their televisions early and begin rooting for their favorite team by visiting ShopTV’s “Big Game Store,” launching today on Smart TVs and streaming devices from Samsung, LG, Sony, and Roku. Fans can shop for products seen in and related to more than 30 of the highly anticipated commercials, as well as a product assortment that celebrates the 50 year anniversary of the game and the two teams vying for the championship title.
Fans can easily browse the television commerce store experience and then securely checkout from their TV by entering their mobile number on screen. That action triggers their cart to be sent from the TV to their mobile device for checkout immediately or at a later date. For fans that don’t have a connected TV or streaming device, the full ShopTV “Big Game Store” product assortment is available online at ShopTV.com.
“Over the past five decades, the Big Game has grown into a global pop-culture phenomenon with diverse stakeholders including broadcasters, teams, consumer electronics manufacturers, advertisers, viewers, and social media platforms,” said Mike Fitzsimmons, Delivery Agent CEO. “What’s clearly changed over the course of time, and will continue to change, is how fans engage with the game and how it’s monetized on behalf of stakeholders. Delivery Agent’s role is to evolve as consumer behavior changes and ensure our platform supports commerce wherever the consumer engages with media.”
Sunday’s Big Game underscores the continued power of television. According to the National Retail Federation’s Super Bowl Spending Survey, conducted by Prosper Insights and Analytics, Americans will purchase an estimated 8.6 million new televisions. Of those planning to watch the game, 11.1 percent will buy new team apparel and/or accessories – an estimated 20.9 million new items purchased – highlighting the opportunity for television commerce.