One of the oldest and most user-friendly electronics devices, the television, remains at the epicenter of all platforms. We still watch more than five hours of content a day through the TV, a device so ubiquitous and accessible that despite claims of a mass exodus reigns in advertising budgets in excess of $70 billion, still greater than the revenue attributed to digital ad sales in the U.S. How television continues to maintain its relevance as a device is as much a question as it is an opportunity for programmers, advertisers and consumer electronics manufacturers. By balancing the assets and interest each party in the media ecosystem brings to the table, all parties have the opportunity to realize new revenue streams and deeper engagement with viewers. This dialogue becomes the foundation for the reinvention of television.

TV is King

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